| 简论品牌附加值的决定因素、作用范围和基础 |
| |
| 引用本文： | 毛锡平,李佳斌.简论品牌附加值的决定因素、作用范围和基础[J].上海理工大学学报(社会科学版),2004,26(2):77-80. |
| |
| 作者姓名： | 毛锡平 李佳斌 |
| |
| 作者单位： | 上海电机技术高等专科学校,上海,200093 |
| |
| 摘 要： | 本文通过对有关品牌附加值的案例分析，系统论述了有关品牌附加值的决定因素、作用范围和基础，这对各类企业如何更好地实施品牌战略具有指导性意义。
|
| 关 键 词： | 品牌附加值 无形价值 有形价值 消费者需求 |
The Dissertation about the Decisive Factors, Effective Range and Foundation of Additional Value of Brand |
| |
| Mao Xi-ping Li Jia-bin.The Dissertation about the Decisive Factors, Effective Range and Foundation of Additional Value of Brand[J].Journal of University of Shanghai For Science and Technilogy(Social Science),2004,26(2):77-80. |
| |
| Authors: | Mao Xi-ping Li Jia-bin |
| |
| Abstract: | Based on the case analysis of additional value of brand, this paper discusses its decisive factors, effective range and foundation, which exert an enlightening effect on how to furtherly practice brand strategy among different enterprises. |
| |
| Keywords: | Additional Value of Brand Invisible Value Visible Value Demand of Consumers |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
