北美推展中国文化的接受群体分析

中国文化在美国推广和展现有七次震撼性的巡回,在美国主流接受群体中获得了极大的反响。1849年华工赴美淘金,中国文化以群像出现在美洲大陆。此后李鸿章访问纽约、梅兰芳访美演出、宋美龄国会演讲、邓小平中美建交之后的亮相、中国经济地位提升华人新移民以群体形象融入主流、白先勇策划组织《牡丹亭》加州巡演,美国的主流接受群体以一种个人魅力、皇家文化、通俗文化的共鸣来欢迎中国元素。环视近年来的中国文化在美国的推展,效果似乎不够显著,其原因在于忽视了推展中国文化的接受群体研究和操作过程。

Audience Analysis for the Reception of Chinese Culture in Northern America

There are seven shocking promotion and demonstration of the Chinese culture in the United States and which had received great response from US mainstream acceptance. Starting from the Chinese workers’ Gold Rush in 1849, Chinese culture appeared in the American Continental as a group. Afterword, Li Hongzhang’s visit, Mei Lanfang’s Beijing Opera performance, Song Meilng’s speech in Congress, Deng Xiaoping’s visit after the establishment of the US-Sino diplomatic relations, Yao Ming’s NBA professional basketball career as well as the Kun opera "Peony Pavilion"performance in California organized by Bai Xian Yong were welcomed by US mainstream acceptance because of personal charm or the Chinese element in the royal culture and popular culture . Looking around the Chinese culture tours in US organized by Chinese government in the recent years, this shocking effect gradually disappeared. It is the result of ignoring the survey of the US acceptance group to the promotion of Chinese culture.