| 北京奥运会给我国体育产业带来的机遇与挑战 |
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| 引用本文： | 董周生.北京奥运会给我国体育产业带来的机遇与挑战[J].湛江师范学院学报,2006,27(6):100-103. |
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| 作者姓名： | 董周生 |
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| 作者单位： | 湛江师范学院,体育科学学院,广东,湛江,524048 |
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| 摘 要： | 在我国体育产业发展现状的基础上,分析了2008年北京奥运会给我国体育产业带来的机遇与挑战,提出了实现奥运经济与体育产业双丰收的策略.在今后一个时期,我国的体育产业战略应同奥运战略紧密结合,共同规划,协调发展,使两者互为支持,互为补充,从而实现我国体育产业和奥运经济发展的有效互动和双赢.
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| 关 键 词： | 奥运会 经济 体育产业 |
| 文章编号： | 1006-4702（2006）06-0100-04 |
| 收稿时间： | 2006-06-12 |
| 修稿时间： | 2006年6月12日 |
The Opportunity and Challenge that the Beijing Olympics Brings to Sports Industry of Our Country |
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| DONG Zhou-sheng.The Opportunity and Challenge that the Beijing Olympics Brings to Sports Industry of Our Country[J].Journal of Zhanjiang Normal College,2006,27(6):100-103. |
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| Authors: | DONG Zhou-sheng |
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| Abstract: | Based on the development of the sports industry in China,this thesis analyzes the opportunity and the challenge brought by the 2008 Beijing Olympic Games.Then the author puts forward the win-win strategy for the o1ympic Games economy and Chinese sports industry.From now on,China's shategies in sports industry hould combine with the Olympic Games strategy to achiee the win-win goal of the Olmpic Games economy and the sports industry. |
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| Keywords: | The Olympic Games economy sports industry |
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