“人肉搜索”内部动力机制探析

本文在传播学语境中,对人肉搜索及其引发的信息涌动现象进行探析,试图从传播学、社会学乃至心理学等多角度去审视其特质及规律,进而研究其内部动力机制,从而藉此加深对人肉搜索影响力的认识。文章分析了人肉搜索的概念及其内部动力机制,即网民基于道德认知的群体归属感诉求、公共服务与自我实现诉求、情绪宣泄诉求和求知诉求,并从正负方面总结了人肉搜索的传播效果。

An Analysis of Internal Motive Mechanism of Manpower Search

Based on the context of communication,this paper attempts to examine from perspectives of communication,sociology and psychology the characters and disciplines of manpower search and relative phenomenon arising therefrom and to research its internal motive mechanism so as to get a better view of the influence of manpower search.The paper analyses the concept of manpower search and its internal motive mechanism,that is,netizens' appeal for the sense of groupage belonging based on their moral cognition,for pu...