多目标企业间的效仿与追逐

经典的经济学理论总是假设企业最大化自己的利润,但是现实中企业有各种动机来确立多重目标,或非最大化利润的目标。文章主要讨论了寡头企业在确立了非最大化利润的目标函数,即企业的目标是最大化一定权重的利润和一定权重的其他目标;从战略替代品、战略互补品等企业行动之间的关系,以及目标之间的关系等,来分析企业之间行为的相互影响,企业之间目标的影响,以及企业目标对于竞争对手的影响。论文中还具体讨论了两种非最大化利润的目标函数,其一是包含了企业自己收益的目标函数,另一个是包含了行业某个利润水平的目标函数。

Multiple-objective Firm's Strategic Substitutes and Complements

The classic economic theories always assume the firm's objective is to maximize profit.However, it is not true in reality: the realistic companies have different incentives to set multiple objectives, or the non-profit maximization objective. So in this paper, the authors assume the monopolists have the non-profit maximization objective funcation, that is, the objective is the combination of its profit and some other aim with different weights. They analyze the relationship of the firms' behavior or strategies, the relationship of the firms' aims, then discuss the firm's best response to its new objective and to its competitor. This paper specifies two kinds of multiple objectives. The first one gives some weight to the firm's own revenue, the other one takes some industrial profit level into consideration.