基于网络传播的经济学分析

在网络环境下,信息的传播将由单向传播方式向以传播与客户主动的信息搜寻的双向交流模式演变,这种信息传播与交流方式的创新,一方面使人们以前所未有的便利手段获取所需的一切信息资源,另一方面可以极为迅速地反馈信息。从信息要素的角度来看,网络传播的运行中包含着一些重要的经济运行机理,它改变了政府宏观调控及商品流通的方式,使生产要素结构优化。

Economical Analysis on Network Propagation

Under the network structure, the propagation of information has evolved from the mode of spreading information u-nilaterally into that of mutual interaction between the customers' active information searching and propagation. This innovation of propagation and communication enables people to acquire all information they need much more conveniently on one hand, while it provides feedbacks promptly on the other. From the angle of information elements, this motivation of network propagation contains important economical mechanism,since it changes the government's macroscopic readjustment and control as well as the circulation of commodities to optimize the structure of production elements.