| 从“使用与满足”理论谈改善高校广播工作 |
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| 引用本文： | 童淑娟. 从“使用与满足”理论谈改善高校广播工作[J]. 浙江海洋学院学报(人文科学版), 2005, 22(3): 89-93 |
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| 作者姓名： | 童淑娟 |
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| 作者单位： | 浙江海洋学院,浙江,舟山,316004 |
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| 摘 要： | 近年来,高校广播虽有较大发展,但也存在亟需解决的"瓶颈".对此,按照传播学"使用与满足"理论分析高校广播的功能与优势特点,本着受众的需求,革新广播节目内容与表现形式,使之成为校园文化中不可缺少的重要组成部分.
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| 关 键 词： | 高校广播 " 使用与满足" 理论 新闻服务 满足需求 互动 |
| 文章编号： | 1008-8318(2005)03-0089-05 |
| 修稿时间： | 2005-03-21 |
On the Development of College Broadcasting Based on the Theory of Use and Gratification |
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| TONG Shu-juan. On the Development of College Broadcasting Based on the Theory of Use and Gratification[J]. Journal of Zhejiang Ocean University(Humane Science), 2005, 22(3): 89-93 |
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| Authors: | TONG Shu-juan |
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| Abstract: | Although the college broadcasting in our country has been making much progress in recent years,there are still some critical problems that need to be solved.Based on the Theory of Use and Gratification,this paper analyzes the roles and advantages of the college broadcasting,and suggests that some reforms be conducted on the programs and their forms so as to make it an indispensable part of the cultural life on campus. |
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| Keywords: | college broadcasting Theory of Use and Gratification news broadcasting to meet the demand interactive |
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