| 国内移动运营商营销移动阅读业务的思考 |
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| 引用本文： | 王立鸥.国内移动运营商营销移动阅读业务的思考[J].北京工商大学学报(社会科学版),2010,25(1):66-70. |
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| 作者姓名： | 王立鸥 |
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| 作者单位： | 清华大学,继续教育学院,北京,100084 |
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| 摘 要： | 随着我国3G网络建设的快速展开,成功实现3G应用的迫切性日益显现。移动阅读作为在国外十分成功的一种无线应用,在被中国的移动运营商移植到国内时,因为中国特殊的国情会有着不同的市场前景。除了开发基于专用阅读器的移动阅读服务之外,还要拓展使用各种已有手机终端的移动阅读才能够使移动阅读业务成熟发展。
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| 关 键 词： | 3G网络 移动阅读 3G应用 |
A Thought on Mobile Reading Service Launched by China's Local Operators |
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| Wang Li-ou.A Thought on Mobile Reading Service Launched by China's Local Operators[J].Journal of Beijing Technology and Business University:Social Science,2010,25(1):66-70. |
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| Authors: | Wang Li-ou |
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| Institution: | School of Continuing Education;Tsinghua University;Beijing 100084;China |
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| Abstract: | Demands for successful 3G applications mount up along with the fast expansion of China's 3G network.Mobile reading,a mobile application with great success overseas now introduced by local operators,has to face a different market with much different aspects.Other than specifically designed mobile reading devices,the existing mobile-phone terminals need to be explored to ensure the market success of mobile reading service. |
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| Keywords: | 3G Network mobile reading 3G application |
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