财经类高职院校开展商业文化教育的必要性研究

商业文化是商业主体在商业流通和服务领域中通过长期实践活动所创造的物质文明和精神文明的总和。商业全球化、一体化的新经济时代，传承与发扬我国优秀的商业文化是财经类高职院校商业教育的重要内容，也是其义不容辞的责任。商业文化教育的开展，将深化当代大学生的商业文化素养内涵，帮助当代大学生树立积极的职业意识，纠正其职业价值观的偏差，强化学生未来发展的思想根基，对于商业文化和高职教育事业的发展都有着重要意义。

The study of essentiality of commerce culture education in finance -commerce vocational colleges

Commerce culture is the sum of material civilization and spiritual civilization created by commerce subject in commerce communication and service through long - term practice. In the new economy period of commerce globalization ad integration, enhancing Chinese excellent commerce culture is not only the important content in finance - commerce vocational college, but also the unshirkable responsibility. Carrying out of commerce culture education will deepen the commerce culture connotation of modern college student, help modern college student to establish positive vocational consciousness, correct the deviation of vocation values, strengthen the thinking basic of student in future developing, and it is very important to the development of commerce culture and vocation education.