客户网上参与产品开发的“动机-行为”模型研究

企业通过聆听客户声音,主动地将客户的显性知识或隐形知识融合到产品开发过程中,以提高产品上市的成功率。本文以需求层次理论、沉浸理论、技术接受模型和信任理论为基础,通过构建因特网上客户参与产品开发的"动机-行为"模型,实证研究该模型。得出结论:影响客户网上参与产品开发的内部动机和外部动机的因素是不相同的,且两者对客户的网上参与行为具有不同的影响。该研究结论对企业主动地聆听客户声音,以引导其参与需求的诱发,共同开发产品具有重要理论意义和实用价值。

Motivation-Behavior Model of Customers' Participation in Product Development on Internet

Companies can incorporate customers' explicit and tacit knowledge into product development process by listening to voice of customers actively,which can raise the success rate of launching new products.We first construct an integrated model-Motivation-Behavior model based on hierarchy of needs theory,flow theory,trust theory and technology acceptance model,then we evaluate our model using survey data.The empirical results show that intrinsic motivation and extrinsic motivation originate from different facto...