| 借鉴国际运作机制走中国会展业适宜之路 |
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| 引用本文： | 刘德艳.借鉴国际运作机制走中国会展业适宜之路[J].大连理工大学学报(社会科学版),2005,26(2):63-67. |
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| 作者姓名： | 刘德艳 |
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| 作者单位： | 上海交通大学,管理学院,上海,200052 |
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| 摘 要： | 文章提出了在中国会展业快速发展时期,应该借鉴世界主要会展管理模式的运作机制,明确政府在我国会展业发展中的角色定位,形成以行业协会为主体的行业管理模式,推动会展业的产业化、市场化、规范化,从而使我国会展经济健康有序地发展。
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| 关 键 词： | 会展经济 管理模式 运作机制 政府 行业协会 市场化 |
| 文章编号： | 1008-407X(2005)02-0063-05 |
| 修稿时间： | 2005年4月15日 |
Using international operating experience for reference to develop Chinese convention and exhibition industry |
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| LIU De-yan.Using international operating experience for reference to develop Chinese convention and exhibition industry[J].Journal of Dalian University of Technology(Social Sciences),2005,26(2):63-67. |
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| Authors: | LIU De-yan |
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| Abstract: | It is necessary to use the experience of the advanced operating mechanism in the world for reference to develop Chinese convention and exhibition industry during its fast developing period. For a well-ordered development, three strategies are put forward as follows: making clear the role of government; forming the management mode of industrial institution guiding; accelerating the industrialization, marketability, standardization of Chinese convention and exhibition industry. |
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| Keywords: | convention and exhibition economy management mode operating mechanism government industrial institution marketability |
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