| 论大型零售商的社会性成长——一个跨学科的视角 |
| |
| 引用本文： | 贺和平.论大型零售商的社会性成长——一个跨学科的视角[J].深圳大学学报(人文社会科学版),2010,27(2). |
| |
| 作者姓名： | 贺和平 |
| |
| 作者单位： | 深圳大学管理学院,广东,深圳,518060 |
| |
| 摘 要： | 国内大型零售商把追求规模扩展作为成长原动力,在做"大"的过程中并没有同步做"强",进一步成长空间受到制约.国际政治理论中的大国社会性成长理论被用于探讨大型零售商的成长模式.大型零售商应融入渠道体系,遵守国家法律法规和与渠道成员签订的合约,运用合法手段谋求发展,建立良好的品牌声誉,实现社会性成长.大型零售商实现社会性成长的具体策略包括:合秩序性发展、将供零冲突"合法化"及建立良好声誉.
|
| 关 键 词： | 大型零售商 社会性成长 合秩序性发展 供零冲突"合法化" |
On Socialized Growth of Large-Scale Retailers:an Interdisciplinary Approach |
| |
| HE He-ping.On Socialized Growth of Large-Scale Retailers:an Interdisciplinary Approach[J].Journal of Shenzhen University(Humanities & Social Sciences),2010,27(2). |
| |
| Authors: | HE He-ping |
| |
| Institution: | HE He-ping(College of Management,Shenzhen University,Shenzhen,Guangdong,China,518060) |
| |
| Abstract: | In China,large-scale retailers usually aim at expanding scales,but the expanding of scales are not accompanied by enhancement,thus their growing space becomes restrained.The social growth theory of those big countries discussed in the international political theories has been used in exploring the growth modes of large-scale retailers.Large-scale retailers should integrate themselves into the channel system,conform to the laws and regulations of the country and the contracts signed with the channel members.... |
| |
| Keywords: | large-scale retailer socialized growth developing in order legalizing supply-retail conflicts |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
