| Abstract: | Theaim of theresearch reported in thispaper wasto examine policy deployment in a business unit of the UK company operation of a major corporation, considered a world leader in business improvement. In this study, the application of policy deployment at an operational level was investigated to determine how managers deploy and manage direction, and assess the effectiveness of the catchball process. In the business unit studied, policy deployment could have a greater impact. For example, in deploying direction, cascade and catchball is used, however, the leadership, checks, control and communication elements could be more effective, and the respective shortcomings are described. A generic catch-reflect-improvescrutinize-pass (CRISP) approach to policy deployment is proposed by which vision, mission, goals, objectives, targets and means can be more effectively deployed. |
