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A Taguchi-based Kansei engineering study of mobile phones at product design stage |
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| Authors: | Asil Oztekin Ali Iseri Selim Zaim Alexander Nikov |
| Institution: | 1. Department of Operations and Information Systems , University of Massachusetts Lowell , Lowell , MA , USA asil_oztekin@uml.edu;3. Department of Industrial Engineering , Fatih University , Buyukcekmece-Istanbul , Turkey;4. Department of Mechanical Engineering , Marmara University , Kadikoy-Istanbul , Turkey;5. Department of Mathematics and Computer Science , University of West Indies , St. Augustine, Trinidad and Tobago , West Indies |
| Abstract: | This article is aimed at applying Taguchi method in Kansei engineering and explores a way to integrate it into an industrial product design stage. Emotional customer needs are derived using Kansei image word pairs. The Taguchi-based approach is validated by a case study with mobile phones. Experimental work in implementing the proposed approach was able to suggest design attributes of a mobile phone that are essential to be considered at the product design stage to satisfy the customers’ expectations and hence to increase the company's sales. |
| Keywords: | Kansei engineering mobile phones Taguchi method product design |