Strategic goals and design drivers of the supplier portal: lessons from the Ferrari case |
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| Authors: | E Baglieri R Secchi |
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| Institution: | 1. Operations and Technology Management Unit , SDA Bocconi School of Management , Via Bocconi, 8–20136 Milan, Italy enzo.baglieri@sdabocconi.it;3. Operations and Technology Management Unit , SDA Bocconi School of Management , Via Bocconi, 8–20136 Milan, Italy |
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| Abstract: | The purpose of this work is to identify the main design drivers of a supplier portal and to verify the relationships between these drivers and the strategic goals of such portals. Through the analysis of an empirical case, three different design drivers have been identified, called penetration, breadth, and depth. Moreover, a relationship has been found out between strategic goals and the identified design drivers. This relationship, based on the evidences of a currently successful field experience, can provide a framework to support the design of a supplier portal. |
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| Keywords: | Buyer–supplier relationship Supplier portal Portal design |
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