| 论国家地质公园在旅游业发展中的地位与作用 |
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| 引用本文： | 李双应,岳书仓,吴云霞,柏林. 论国家地质公园在旅游业发展中的地位与作用[J]. 合肥工业大学学报(社会科学版), 2004, 18(1): 52-55 |
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| 作者姓名： | 李双应 岳书仓 吴云霞 柏林 |
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| 作者单位： | 合肥工业大学,资源与环境工程学院,安徽,合肥,230009;安徽省地质学会,安徽,合肥,230001 |
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| 基金项目： | 国家科技部专项基金资助项目(010706B2) |
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| 摘 要： | 地质遗迹作为旅游资源,其吸引力有一定的局限性。为了提高国家地质公园在旅游业发展中的地位并充分发挥其作用,要将国家地质公园的品牌效应最大化,将地质公园建设积极纳入到旅游产业的发展过程中,统筹规划,理顺管理渠道,细分旅游市场,进行旅游产品创新,并进行大规模的促销活动。
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| 关 键 词： | 国家地质公园 旅游业 品牌效应 对策 |
| 文章编号： | 1008-3634(2004)01-0052-04 |
| 修稿时间： | 2003-05-20 |
National geopark's position and role in the development of tourism |
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| LI Shuang-ying,YUE Shu-cang,WU Yun-xia,BAI Lin. National geopark's position and role in the development of tourism[J]. Journal of Hefei University of Technology(Social Sciences), 2004, 18(1): 52-55 |
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| Authors: | LI Shuang-ying YUE Shu-cang WU Yun-xia BAI Lin |
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| Affiliation: | LI Shuang-ying~1,YUE Shu-cang~1,WU Yun-xia~1,BAI Lin~2 |
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| Abstract: | The appeal of geological traces is limited as a tourism resource. To improve the position and role of national geopark in the development of tourism, its brand effect must be maximized and the building of geoparks should be part of tourism industry. The following aspects should also be taken into serious considerations: the overall planning, smoothing management, specific divisions of tourism market, innovation of travel products, and promotion of the market in an all-round way. |
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| Keywords: | national geopark tourism industry brand effect countermeasures |
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