3G时代电信运营商务模式研究

探索了第三代移动通信（3G）时代商务模式的演变或创新，阐述了商务模式的定义。以各种利用3G或全业务特点的商务模式为例，研究并探讨建立以有效竞争为出发点，能够适应动态需求发展与技术进步的新商务模式乃至其形成机制，从而使电信运营业能够获得更经济、更可持续的发展。

Researchofbusinessmodelsinthe3Gera

3G refers to the third generation of telecommunications standards and technology for mobile networking. 3 G networks enable network operators to offer users a wider range of more advanced services while achieving greater network capacity through improved spectral efficiency. These services include wide - area wireless voice telephony, video calls, and broadband wireless data, all in a mobile environment. At present, restructuring brought by 3G of the telecommunication industry helps form a new era in the telecommunication industry in China, called 3G era. Knowledge of this new era may facilitate setting up effective business models. Based on analysis of the new 3G technology and environment, this article presents a strategic guide to the business model design, and provides some interesting samples for further study.