| 归因视角下消费者在线评论及感知有用性的影响因素分析 |
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| 引用本文： | 何晓蕙.归因视角下消费者在线评论及感知有用性的影响因素分析[J].河北工程大学学报(社会科学版),2018,35(2):20-22. |
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| 作者姓名： | 何晓蕙 |
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| 作者单位： | 安徽工程大学 管理工程学院, 安徽 芜湖 241000 |
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| 基金项目： | 安徽省高等学校人文社会科学提升计划一般项目（编号：TSSK2017B04） |
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| 摘 要： | 在网络购物中，消费者往往会参考在线评论及其从中得到的有用信息制定购买决策。基于这种认识，文章从归因视角下对消费者和评论者心理控制倾向给消费者在线评论及其感知有用性带来的影响展开了分析，以找出影响消费者感知在线评论有用性的因素。
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| 关 键 词： | 归因视角 消费者在线评论 感知有用性 |
| 收稿时间： | 2018/1/17 0:00:00 |
Influencing factors of consumers' online comments and their perceived usefulness under attribution perspective |
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| Authors: | HE Xiao-hui |
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| Institution: | School of Management Engineering, Anhui Polytechnic University, Wuhu 241000, China |
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| Abstract: | In the network shopping, consumers often make purchasing decisions based on online comments and useful information obtained from them. Based on this understanding, this article launched an analysis of the influencing factors of consumers'' perceived usefulness from the perspective of attribution:the consumers and commentators'' mental control tendency to consumers online reviews, in order to find out the factors that affect consumers'' perception of online comments usefulness. |
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| Keywords: | attribution perspective consumer online reviews perceived usefulness |
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