论图书命名的执行决策

书名是图书的一条重要信息，能给读者以直观的检索来判断是否是自己需要的图书。图书命名的决策，应考虑直观性、内敛性、口语化以及富有悬念等几个方面因素。图书作为一种知识的选择、优化、加工和传承的载体，其书名应抵制庸俗，以张扬其文化内涵为本义。从这几个方面进行阐述，这种强调是作为传播执行者的图书编辑，在图书命名时应掌握的技巧和抉择能力。

The Decision of Book Naming

Book name is very important information which can tell the reader whether a particular book is what he wants.In the naming of a book,some factors must be considered to make the book name intuitive,introverted,colloquial and full of suspense.Because books are media of knowledge selection,optimization,processing and transmission,book names should express the cultural connotation instead of being vulgar.This paper is to attach much importance to the decision of book name for the book editor and deals with the ...