| 台湾百货公司物流配送服务需求分析——以个案物流企业为例 |
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| 引用本文： | 蔡让,王耀球. 台湾百货公司物流配送服务需求分析——以个案物流企业为例[J]. 北京交通大学学报(社会科学版), 2010, 9(4): 31-35 |
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| 作者姓名： | 蔡让 王耀球 |
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| 作者单位： | 北京交通大学,经济管理学院,北京,100044 |
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| 摘 要： | 本研究以台湾百货公司第三方物流企业为例，首先，在实际调查与文献研究的基础上，提出了6个维度14项物流配送服务测定要素体系；其次，采用调查问卷的方法，以Liker—Scale为测量标准尺，通过克隆巴赫口值统计法验证了问卷的可靠性及有效性；最后，采用单因子方差分析方法阐明了渠道规模与货件规模对服务需求显著影响。
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| 关 键 词： | 百货公司 第三方物流 物流配送 客户需求 |
Analysis on Service Demand of Logistics Distribution in Taiwan Department Stores-A Case Study |
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| CHAI Rang,WANG Yao-qiu. Analysis on Service Demand of Logistics Distribution in Taiwan Department Stores-A Case Study[J]. Journal of Beijing Jiaotong University Social Sciences Edition, 2010, 9(4): 31-35 |
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| Authors: | CHAI Rang WANG Yao-qiu |
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| Affiliation: | CHAI Rang,WANG Yao-qiu(School of Economics , Management,Beijing Jiaotong University,Beijing 100044,China) |
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| Abstract: | As a case study on third-party logistics enterprise of department stores in Taiwan,firstly,this paper puts forward the archetecture which includes six dimensions and 14 key factors of the logistics distribution service based on the instance investigation and literature study.Secondly,using the Cronbach's alpha approch,the paper verifies the credibility and effectiveness of the questionnaires which are used in the investigation and mesured by liker-scale.Lastly,using the one-way ANOVA,the paper illustrates t... |
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| Keywords: | department store third-party logistics logistics distribution customer demand |
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