| 高层管理者的战略信念及其对企业战略的影响 |
| |
| 引用本文： | 周晓东,王启敏①. 高层管理者的战略信念及其对企业战略的影响[J]. 南华大学学报(社会科学版), 2011, 12(2): 37-39 |
| |
| 作者姓名： | 周晓东 王启敏① |
| |
| 作者单位： | 南华大学经济管理学院,湖南衡阳,421001 |
| |
| 摘 要： | 关于企业战略是如何形成的,已经产生了丰富的理论。在战略理论占有重要地位的战略认知学派认为,战略形成是一个心智过程,其前提假设是：战略形成是一种发生在战略家思想中的认知过程。可见,战略家的思想和企业采用的战略必定存在某种关联。文章提出战略信念的概念,并探讨其与企业战略的逻辑关系。
|
| 关 键 词： | 战略信念 企业战略 高层管理者 |
| 收稿时间： | 2010-03-18 |
Top Managers' Strategic Beliefs and Its Influence on Corporate Strategy |
| |
| ZHOU Xiao-dong,WANG Qi-min. Top Managers' Strategic Beliefs and Its Influence on Corporate Strategy[J]. Journal of Nanhua University(Social Science Edition), 2011, 12(2): 37-39 |
| |
| Authors: | ZHOU Xiao-dong WANG Qi-min |
| |
| Affiliation: | (University of South China,Hengyang 421001,China) |
| |
| Abstract: | There is a wealth of theory about the formation of corporate strategy.The strategic cognition school,which plays an important role in the strategic theory,thought that strategy formation is a mental process and its assumption is that strategy formation is a cognitive process occurred in strategist thoughts.It is thus clear that there is some relation between strategist thought and corporate strategy.This paper puts forward the concept of strategic beliefs and discusses the logical relationship between strategic beliefs and corporate strategy. |
| |
| Keywords: | strategic belief corporate strategy top managers |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《南华大学学报(社会科学版)》浏览原始摘要信息 |
|
点击此处可从《南华大学学报(社会科学版)》下载全文 |
