| 曾国藩故居旅游开发的SWOT分析 |
| |
| 引用本文： | 刘辛田,王业良.曾国藩故居旅游开发的SWOT分析[J].湖南人文科技学院学报,2005(6):154-156. |
| |
| 作者姓名： | 刘辛田 王业良 |
| |
| 作者单位： | 湖南人文科技学院经济与管理系,湖南,娄底,417000 |
| |
| 摘 要： | SWOT分析表明曾国藩故居旅游开发优势与劣势并存、机遇和威胁同在。因此,故居旅游开发的对策是:完善开发的硬件;保障开发的资金;加大资源整合;树立鲜明品牌形象,提高旅游从业人员综合素质。
|
| 关 键 词： | SWOT分析 曾国藩故居 对策 |
| 文章编号： | 1673-0712(2005)06-0154-03 |
| 修稿时间： | 2005年8月26日 |
SWOT Analysis of Zeng Guofan's Former Residence Tourism Development |
| |
| LIU Xin-tian,WANG ye-liang.SWOT Analysis of Zeng Guofan''''s Former Residence Tourism Development[J].Journal of Hunan Institute of Humanities,Science and Technology,2005(6):154-156. |
| |
| Authors: | LIU Xin-tian WANG ye-liang |
| |
| Abstract: | Based on SWOT analysis method,Zeng Guofan former residence tourism development comprehensively has its strengths and weaknesses,opportunities and threats.So,the countermeasure of tourism development of former residence is: Perfect the developed hardware;Ensure the fund that is developed.Strengthen the integration of the resources.Establish the distinct brand image, and improve travel employee's overall qualities. |
| |
| Keywords: | SWOT analysis Zeng Guofan's former residence countermeasure |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
