Stigma and Salvation: Advertising HIV Awareness in New York City: A Case Study |
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| Authors: | Rebecca Kern PhD Abbe Forman PhD |
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| Institution: | 1. Department of Communication , Manhattan College , Riverdale , New York , USA rebecca.kern@manhattan.edu;3. Department of Computer &4. Information Sciences , Temple University , Philadelphia , Pennsylvania , USA |
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| Abstract: | Popular culture representations and negotiations of HIV/AIDS have fluctuated over the last several decades, and awareness of the illness and its causes has grown due to better education and extensive cultural dialogue. The following examines two contemporary HIV/AIDS public health campaigns in the New York City area. Although there have been limited improvements in the portrayals of HIV-positive individuals, advertising focused on HIV awareness still does not directly address prevention. These two campaigns encourage two distinct messages; one that reinforces the stigma attached to HIV/AIDS and one that promises salvation. |
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| Keywords: | advertising HIV/AIDS NYC public health |
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