| 入世后我国企业营销绩效评价的变革研究 |
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| 引用本文： | 孙淑英,王秀村,李军. 入世后我国企业营销绩效评价的变革研究[J]. 北京理工大学学报(社会科学版), 2005, 7(5): 40-42 |
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| 作者姓名： | 孙淑英 王秀村 李军 |
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| 作者单位： | 1.北京理工大学管理与经济学院,北京100081 |
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| 摘 要： | 基于中国加入世贸组织后市场营销环境发生的巨大变化,对国内企业在营销绩效评价方面存在的问题以及如何完善营销绩效评价做了分析和探讨。
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| 关 键 词： | 营销绩效 绩效评价 指标 |
| 文章编号： | 1009-3370(2005)05-0040-03 |
| 收稿时间： | 2005-04-01 |
| 修稿时间： | 2005-04-01 |
On the Transformation of Chinese Enterprises' Marketing Performance Assessment after China'Entry into the WTO |
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| SUN Shu-ying,WANG Xiu-cun and LI Jun. On the Transformation of Chinese Enterprises' Marketing Performance Assessment after China'Entry into the WTO[J]. Journal of Beijing Institute of Technology(Social Sciences Edition), 2005, 7(5): 40-42 |
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| Authors: | SUN Shu-ying WANG Xiu-cun LI Jun |
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| Affiliation: | 1.School of Management and Economy Beijing Institute of Technology,Beijing 100081 |
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| Abstract: | Based on the discussion of the enormously changed marketing environment after China's entry into the WTO,this paper analyzes and discusses the problems and possible improvements related to the marketing performance assessment of Chinese enterprises. |
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| Keywords: | marketing performance performance assessment indices |
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