| 品牌带动战略实施中的政府行为 |
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| 引用本文： | 吕振奎. 品牌带动战略实施中的政府行为[J]. 学术交流, 2010, 0(2) |
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| 作者姓名： | 吕振奎 |
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| 作者单位： | 泉州师范学院陈守仁工商信息学院,福建,泉州,362000 |
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| 基金项目： | 福建省高校服务海西建设重点项目B054资助 |
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| 摘 要： | 在品牌竞争时代,政府应担当起区域品牌建设的规划者和建设者重任.政府通过实施品牌带动战略,一是有利于实现区域经济增长方式转变;二是有利于促进区域资源的优化配置,促进区域产业结构优化和产业升级;三是有利于促进区域经济开放,使区域经济发展有效融入全国经济和世界经济之中;四是有利于推动区域政府品牌建设和政府品牌形象提升,促进服务型政府建设.回顾我国实施品牌战略历程,品牌带动战略基本上局限于企业品牌和产品品牌领域.当区域经济发展由品牌竞争区域化向区域竞争品牌化转变以后,政府应及时调整品牌战略,将品牌带动战略升级为全面实施品牌带动战略,这既是区域品牌建设的需要,也是实现区域经济社会可持续发展的客观要求.
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| 关 键 词： | 区域经济 区域品牌 品牌战略 政府行为 |
Government Behavior during the Implementation of Brand-led Strategy |
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| L Zhenkui. Government Behavior during the Implementation of Brand-led Strategy[J]. Academic Exchange, 2010, 0(2) |
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| Authors: | L Zhenkui |
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| Affiliation: | LV Zhenkui(Chen Shouren School of Business Information,Quanzhou Normal College,Quanzhou 362000,China) |
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| Abstract: | In the era of brand competition,government should function as a designer or builder for regional brands.Through government's carrying out brand promotion strategy,there are many benefits: firstly,propelling the change of growth mode of regional economy;secondly,optimizing allocation of regional resources to upgrade industry and industrial structure;thirdly,improving opening-up of regional economy to gear regional development into national or world economy;lastly,accelerating brand building of local governme... |
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| Keywords: | regional economy regional brand brand strategy government behavior |
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