The Impact of Candidate Sex on Evaluations of Candidates for the U.S. House of Representatives*

Objectives. To examine how voters and the general public evaluate women candidates by examining ideological and issue‐based evaluations of women candidates for the House of Representatives. Methods. Data are drawn from the National Election Study for all U.S. House elections from 1990 to 2000. OLS and logistic regression models examining the role of candidate sex in evaluations are tested. Results. When evaluating Democratic candidates, people see them as more liberal and utilize more female issues in their evaluations when the candidate is a woman. For Republican candidates, candidate sex is much less likely to be related to how people evaluate them. Conclusion. The central role of party in public evaluations of women candidates suggests that the impact of candidate sex on voters is more complex than previous works have suggested.