产业化管理:电视媒体发展的必由之路

加快电视媒体在国家事业体制下的产业化建设,变计划体制为市场经济体制,变等待为争取,变被动为主动,就是要在广播电视传媒领域明确产权概念,逐步建立"归属清晰、权责明确、保护严格、流转顺畅"的现代产权制度;同时,产业化还意味着要在电视传媒领域发展企业化经营主体,从规模化、集约化、科学化等方面提高经营管理水平,在现代企业制度的基础上,学习一切先进的管理经验,科学发展,与时俱进,从市场的需求中创新电视媒体的管理机制,谋求发展之路。

Industrialization of Management:the Only Way to the Television Media Development

Accelerating the cause of the television media in the country under the system of the construction industry,changing planned system to the market economy system,waiting into a fight for changing,and changing from passive to active,it is necessary for us to clear the field of radio and television media ownership concept,gradually establish a quota,and clear attribution,assuming clear,strict protection and smooth transfer of modern property rights system;at the same time the industrialization also means the development of television media into the field of enterprise management,from large-scale,intensive,scientific and other spheres to the management level.In the modern enterprise system,on the basis of learning all advanced management experience,scientific development,and keeping up with the time,the TV media management mechanism must find a road according to the market for further development.