三峡库区旅游业电子商务发展战略的思考

电子商务对三峡库区旅游业发展战略带来了新的问题和新的挑战。应以三峡库区旅游资源优势特色为基础、形成库区旅游战略联盟、培育库区旅游业长期竞争优势的战略定位 ,构建一个信息交流、战略伙伴、“共赢”价值网的旅游电子商务系统 ,要优先发展电子商务平台网站 ,带动库区旅游业逐步实现电子商务

Thought of Electronic Commercial Affairs Development Strategy in Three Gorges Reservoir Area Travel

Electronic business affairs bring a new problem and Challenge to the development strategy of travel business in Three-Gorge Area The paper tries to construct the travel electronic Commercial business affairs system with information communication, Strategic partner and "profitable to all" network, based on advantage features of tour resources in Three-Gorge, Reservoir Area, by forming the union of tour strategy in the area, developing the advantage strategic position of long-term competition in the travel business in the area .Finally the paper proposes the idea that the network station of electronic commercial affairs platform should be firstly developed .so as to make the travel business, electronic commercial affairs in the area gradually realized.