| 关系营销效用分析 |
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| 引用本文： | 苑晓峰,王敏. 关系营销效用分析[J]. 河北学刊, 2001, 21(2): 81-83 |
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| 作者姓名： | 苑晓峰 王敏 |
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| 作者单位： | 河北经贸大学,河北,石家庄,050091 |
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| 摘 要： | 关系营销是一种新的营销观念。它认为；“买卖就是关系，企业与顾客的关系持续时间越长，企业受益越大。关系营销对企业的效用是多方位的，因此，现代企业应注重搞好“关系营销”。
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| 关 键 词： | 关系营销 效用 分析 |
| 文章编号： | 1003-7071(2001)02-0081-03 |
| 修稿时间： | 2000-11-30 |
Analysis on relationship-business |
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| YUAN Xiao-feng WANG Min. Analysis on relationship-business[J]. Hebei Academic Journal, 2001, 21(2): 81-83 |
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| Authors: | YUAN Xiao-feng WANG Min |
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| Abstract: | Relationship business is a new kind of business, it believes that business is a kind of relationship, the longer the relationship between on enterprise and its clients keeps. the more profits the enterprise receives. This kind of husiness has various effect on enterprise,so it should be given morc attention. |
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| Keywords: | relationship business efficency analysis. |
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