| 从思想政治教育传播角度探讨增强公益广告的实效性 |
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| 引用本文： | 李辰媚,张健. 从思想政治教育传播角度探讨增强公益广告的实效性[J]. 辽宁医学院学报(社会科学版), 2013, 0(4): 140-142 |
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| 作者姓名： | 李辰媚 张健 |
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| 作者单位： | 渤海大学,辽宁锦州121000 |
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| 基金项目： | 本文系辽宁省教育厅资助课题“大学生思想政治教育与心理健康教育契合模式研究”（编号：JGZXS10003）的研究成果. |
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| 摘 要： | 通过概述带有思想政治教育传播性质的公益广告缺乏实效性的现状,挖掘其现象背后的原因,进而探讨增强其实效性的对策,对于深化公益广告在思想政治教育传播中的作用以及完善对公民进行的思想政治教育具有一定的参考意义.
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| 关 键 词： | 思想政治教育传播 公益广告 实效性 |
On Effectiveness of Public Welfare Advertising from the Perspective of Ideological and Political Education Transmission |
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| Li Chenmei ＆ Zhang Jian. On Effectiveness of Public Welfare Advertising from the Perspective of Ideological and Political Education Transmission[J]. Journal of Liaoning Medical College:Social Science Edition, 2013, 0(4): 140-142 |
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| Authors: | Li Chenmei ＆ Zhang Jian |
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| Affiliation: | Li Chenmei ＆ Zhang Jian (Bohai University, Jinzhou Liaoning, 121000) |
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| Abstract: | With the development of the new media, the spread method of the ideological and political educa- tion is also in changes, public welfare advertisements, as one kind of new spread way, also gradually cause atten- tion. Because some public service ads lack effectiveness, this paper explores the reasons behind the phenomenon, and then discusses the countermeasures to enhance the effectiveness to infect and inspire the audience, which will deepen public welfare advertising role in the spread of the ideological and political education. |
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| Keywords: | the ideological and political education transmission public service ads effectiveness |
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