伊拉克战争中布什政府的形象传播与危机修复

在伊拉克战争中，布什政府期望利用媒体塑造自己的正面形象，把美国政府打扮成“伸张正义的英雄”。然而，当伊拉克局势恶化后，布什政府的国际形象和国内形象持续下跌，在公共舆论的谴责下布什政府陷入了难以自拔的困境。以此事件为背景，对两方面内容进行了探讨：一是布什政府在伊拉克战争中，正面形象传播的路径和传播机制；二是布什政府在陷入形象危机时，如何利用舆论传播对自身形象进行修复。

Bush Administration's Image Making and Repairing during the Iraqi War

During the Iraqi War,the Bush administration attempts to make their image as a hero who fights for justice.However,along with the deterioration of the situation in Iraq,their international and domestic image is impaired and the Bush administration is plunged into a dilemma under public pressure.This paper probes into this event and makes discussions on the following two aspects: how the Bush administration makes their image as a hero during the Iraqi war and how they repair their image by communication and ...