新媒体背景下体育文化产业发展研究

高速信息传输的社会,各种新兴媒体应运而生,俨然已经成为人们日常生活交流、沟通和获取信息的重要工具。体育文化产业发展要充分借助媒体发展背景,多种途径实现体育文化产业成为新的经济增长点的经济目标和提升国民素质的社会目标,使全民受益于体育服务人类、服务社会的能力,共享社会进步所给予的高质、高效、标准、均等的公共服务,助力“健康中国2030”。

Research on the development of sports culture industryunder the background of new media

High-speed information transmission of the community, a variety of emerging media came into being, has become a daily communication, communication and access to information an important tool. The development of sports and cultural industry should take full advantage of the media development background, a variety of ways to achieve the sports and cultural industries to become the new economic growth point of economic goals and enhance the quality of the social goals, so that people benefit from sports services to human, social services, Progress given by the high quality, efficient, standard, equal public service, help "healthy China 2030".