| 关于商场环境设计的若干问题探讨 |
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| 引用本文： | 张景. 关于商场环境设计的若干问题探讨[J]. 宁德师专学报(哲学社会科学版), 2007, 0(2): 32-35 |
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| 作者姓名： | 张景 |
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| 作者单位： | 宁德师专管理与工程系,福建宁德,352100 |
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| 摘 要： | 商场环境的优劣对于顾客的吸引力有着十分重要的作用,但是目前许多商场的室内环境还有许多不尽人意的地方.为此,必须细致人性化设计、注意防火安全,以及从店面设计、橱窗设计、卖场的道具与色彩营销、商场照明和"好玩"等方面提高商场对顾客的吸引力.
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| 关 键 词： | 百货商场 顾客 店面设计 橱窗设计 道具 商场照明 环境设计 问题 market 色彩营销 道具 卖场 橱窗设计 店面设计 防火安全 人性化设计 室内环境 作用 顾客 |
| 修稿时间： | 2006-12-06 |
Discussions on the designing of market places |
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| ZHANG Jing. Discussions on the designing of market places[J]. Journal of Ningde Teachers'College(Philosophy and Social Sciences Edition), 2007, 0(2): 32-35 |
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| Authors: | ZHANG Jing |
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| Abstract: | Environment of a market place plays an important role in attracting customers, while at present many market places have much room for improvement.Therefore, it has become anecessity to employ more human-friendly design, fireproofing technology and other security measures.More initiatives are also needed to enhance the attraction to cus- tomers, including store design, window design, props, coloring, lighting, and other gimmicks. |
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| Keywords: | deparment store customers store design window props |
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