Understanding media constructions of volunteering: an Australian perspective |
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| Authors: | Chandana Hewege Julie Mitchell |
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| Institution: | 1. Faculty of Business and Enterprise , Swinburne University of Technology , Hawthorn , Australia chewege@swin.edu.au;3. Faculty of Business and Enterprise , Swinburne University of Technology , Hawthorn , Australia |
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| Abstract: | This paper explores the Australian public's understanding of volunteering from a media perspective. A content analysis of 137 news articles published in The Australian newspaper revealed that volunteering in Australia is framed in terms of eight perspectives by nine claim makers. Since media-led images of volunteering tend to influence peoples' decision to volunteer, the findings have several implications for organizers of social development projects involving volunteers. |
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| Keywords: | public understanding of volunteering media constructions content analysis Australia |
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