论“商标使用”

在我国，“商标使用”问题是随着人们对商标本质的反思而引起人们重视的。商标使用是商标存在和保护的实质性根据，尤其对未注册商标的保护意义更大。强调“商标使用”是我国商标理论和商标实践的进步。当前，对于商标使用，无论在判断标准的认识上还是司法实践中都存在一些问题。解决问题的途径是：“商标使用”的使用中的问题的解决要回到商标存在的逻辑起点，即商业意义上来界定；我国商标司法实践中对混淆标准和商标使用的创造性运用，从形式上看有违法之嫌疑，应尽快完善立法；商标使用是个实践性非常强的问题，应给司法留下自由裁量的空间。

A Study on Trademark Usage

With the reflection of the essence of trademark,trademark usage is paid more attention to in China.The usage is the substantial prerequisite and existence of trademark.It can render stronger protection upon usage especially for unregistered trademarks.Nowadays,there exists some problems either in measuring standard or in judicial practice of trademark usage,and the channel to resolve the problems is to come back to the start point of trademark existence and define trademark usage in commercial sense.It seems that,in the adjudicating practice in China,the creative usage of trademark and the confusion of standards for trademark usage is formally illegal.For the highly practical nature of trademark usage,it is very important for us to improve legislation to make room for judicial discretion.