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从“公安一博”透视博客中的话语商业化趋势
引用本文:汪晶,武建国.从“公安一博”透视博客中的话语商业化趋势[J].华南理工大学学报(社会科学版),2012(4):82-87,102.
作者姓名:汪晶  武建国
作者单位:华南理工大学外国语学院,广东广州510640
基金项目:教育部人文社会科学研究青年基金项目“当代汉语大众语篇中的篇际互文性研究”(12YJC740114);广东省哲学社会科学规划基金项目“汉语语篇中篇际互文性的语用学研究”(08K-05);中央高校基本科研业务费滚动支持项目“全球化背景下的篇际互文性研究”(x2wyD2117910)的阶段性成果
摘    要:随着网络的迅速发展,博客已成为人们交流沟通及建立维护社会关系的重要手段.本文通过整合Bhatia 1]的多视角话语分析模式及 Fairclough 2]对互文性的叙述,提出了适用于本研究的分析模式.在此基础上,文章以“公安一博”为例,探讨了话语商业化在语篇和话语维度是如何实现的,并初步阐释了话语商业化产生的社会文化背景

关 键 词:博客  话语商业化  “公安一博”

Commodification of Discourse in Blogs:An Analysis of "The First Blog of Public Security of China"
WANG Jing,WU Jian-guo.Commodification of Discourse in Blogs:An Analysis of "The First Blog of Public Security of China"[J].Journal of South China University of Technology(Social Science Edition),2012(4):82-87,102.
Authors:WANG Jing  WU Jian-guo
Institution:(School of Foreign Languages,South China University of Technology,Guangzhou 510640,Guangdong,China)
Abstract:With the rapid development of the Internet,blog has become an important means of communication and an essential way to build up and maintain social relationships.The present paper,through integrating Bhatia’s multi-perspective model of discourse analysis and Fairclough’s conceptualization of intertextuality,proposes a new model for studying the First Blog of Public Security of China.By applying this model,the paper explores how commodification is realized in the textual and discursive spaces and then reveals the socio-cultural background of commodification.
Keywords:blog  commodification of discourse  "The First Blog of Public Security of China"
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