| 现代企业文化的内涵 |
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| 引用本文： | 袁凯锋,王丽鸥,王俭.现代企业文化的内涵[J].辽宁工学院学报(社会科学版),2003,5(6):63-65. |
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| 作者姓名： | 袁凯锋 王丽鸥 王俭 |
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| 作者单位： | 辽宁工学院文化传播系，辽宁工学院宣传统战部，辽宁工学院文化传播系 辽宁 锦州 121001，辽宁 锦州 121001，辽宁 锦州 121001 |
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| 摘 要： | 现代企业文化有三个主要的层次,即制度层次、个性层次和文化层次。企业的物质实在携带的信息,企业管理活动给管理环境造成的影响,维护企业正常活动所需的规章制度,产品及其品牌的内涵,品牌的塑造,企业的市场模式及其促销方式,员工的文化底蕴与企业传统文化的博弈等,都是现代企业文化的内涵。
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| 关 键 词： | 企业文化 品牌 营销 个性 管理 文化 |
| 文章编号： | 1008-3391(2003)06-0063-03 |
| 修稿时间： | 2003年3月27日 |
Connotation of Modern Enterprises' Culture |
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| YUAN Kai-feng,WANG Li-ou,WANG Jian.Connotation of Modern Enterprises'''' Culture[J].Journal of Liaoning Institute of Technology(Social Science Edition),2003,5(6):63-65. |
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| Authors: | YUAN Kai-feng WANG Li-ou WANG Jian |
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| Abstract: | Modern enterprises' culture contains three main levels, namely, system level, individuality level and culture level. All of the followings are connotations of modern enterprises' culture: information taken byenterprises' physical existence; effect on managing environment caused by enterprises' managing activities; regulations and rules needed for the maintenances of enterprises' normal activities; products and the connotation and building of their brands; market's mode of enterprises and their ways of sales promotion; the balance between the enterprise members' inside cultural information and enterprises' traditional culture. |
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| Keywords: | enterprises'culture brand marketing individuality management culture |
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