| 英汉品牌命名的对比及其理据 |
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| 引用本文： | 庞彦杰.英汉品牌命名的对比及其理据[J].湖南工程学院学报(社会科学版),2012(3):58-61. |
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| 作者姓名： | 庞彦杰 |
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| 作者单位： | 华北水利水电学院外国语学院 |
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| 基金项目： | 2011年河南省哲学社会科学规划项目(2011GYY037);2012河南省教育厅科学技术研究重点项目(12B630029) |
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| 摘 要： | 英汉品牌在命名上存在诸多差异,可以从四个方面对其进行比较,并从语言学、心理学、文化和哲学等方面探寻其差异的根本原因,旨在为国内企业品牌的国际化提供有益的参考和帮助。
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| 关 键 词： | 品牌 命名差异 理据 |
Contrastive Studies of English and Chinese Trademark Naming and Their Motivation |
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| PANG Yan-jie.Contrastive Studies of English and Chinese Trademark Naming and Their Motivation[J].Journal of Hunan Institute of Engineering(Social Science Edition),2012(3):58-61. |
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| Authors: | PANG Yan-jie |
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| Institution: | PANG Yan-jie(School of Foreign Studies,North China Water University of Conservancy and Electric Power,Zhengzhou,450046,China) |
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| Abstract: | English and Chinese trademark naming being different in many ways,the article makes a contrastive analysis of them from four aspects and tends to explore the primary causes based on linguistics,psychology,culture and philosophy,with an aim to helping achieve the internationalization of Chinese trademark naming. |
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| Keywords: | trademark naming difference motivation |
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