| HTC成长的尴尬 |
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| 引用本文： | 本刊编辑部,魏薇,陈振烨.HTC成长的尴尬[J].经理人,2012(1):26-27,16. |
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| 作者姓名： | 本刊编辑部 魏薇 陈振烨 |
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| 摘 要： | 运营商定制、机海战术、发力用户体验,使HTC成为美国最畅销的智能手机品牌之一。然而,缺乏芯片和操作系统垄断技术的HTC,遭遇苹果起诉,在欧美运营商定制的制胜策略,也正在遭遇围攻,它能再现头5年的辉煌吗?
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| 关 键 词： | 运营商 操作系统 定制 智能手机 制胜策略 战术 苹果 品牌 体验 发力 |
Embarrassment of Growing HTC |
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| Abstract: | Operator customization,machine sea tactics and force of user experience have made HTC one of the American most popular smart phone brands.However,because of lack of chips and monopoly of operating system technology,HTC is prosecuted by Apple.The winning strategies customized by operators in America and Europe also are suffering siege.Can HTC reproduce glory of the first five years? Apple stands for the American model; Samsung is on behalf of the Korean model;HTC is the representative of Taiwan model;and the mainland model is represented by Yulong.Who can go further? |
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