Networked heirlooms: the affective and financial logics of digital estate planning

This article outlines the emergence of digital estate planning, a new way of managing post-mortem data, considering its cultural history and political stakes. I argue that Web 2.0 logics of interaction and inclusivity, and the subsequent valorization of social data, have led to a new form of accumulation. Unlike estate planners, who are legal professionals paid to manage the finances of wealthy clientele, digital estate planners are start-up company founders who handle the digital possessions of the masses. Because digital estate planning companies are not lucrative, often providing free services, they tend to quickly fold and vanish. Communicative traces do not contain intrinsic monetary worth in isolation. They are, however, speculatively valuable in aggregate, becoming potential networked heirlooms. They provide legible personality profiles of individuals to advertisers, government agencies, and companies such as Facebook and Google. Communicative traces also contain value in their capacity to produce and maintain social networks and affective bonds. Despite the failures of digital estate planning as an enterprise, networked heirlooms point to the dual financial and affective value of personal data under late capitalism.