| 论休闲产品及其分层营销策略 |
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| 引用本文： | 唐湘辉. 论休闲产品及其分层营销策略[J]. 安徽大学学报(哲学社会科学版), 2007, 31(3): 153-156. DOI: 10.3969/j.issn.1001-5019.2007.03.032 |
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| 作者姓名： | 唐湘辉 |
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| 作者单位： | 湖南商学院,旅游管理系,湖南,长沙,410205 |
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| 摘 要： | 休闲产品是满足休闲消费者需要的各种产品和劳务的总和,包括物质型休闲产品和服务型休闲产品.休闲产品的营销应注重培养休闲意识和消费习惯、创造休闲消费时尚、突出休闲产品个性化和创新复合型休闲服务等原则.休闲产品分为单项休闲产品和整体休闲产品,因而休闲产品的营销应从宏观上的地区层次、中观上的产业层次和微观上的企业层次实施分层营销策略.
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| 关 键 词： | 休闲产品 营销 策略 |
| 文章编号： | 1001-5019（2007）03-0153-04 |
| 修稿时间： | 2007-01-06 |
An Analysis of Leisure Products and Its Marketing Tactics at Different Levels |
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| TANG Xiang-hui. An Analysis of Leisure Products and Its Marketing Tactics at Different Levels[J]. Journal of Anhui University(Philosophy & Social Sciences), 2007, 31(3): 153-156. DOI: 10.3969/j.issn.1001-5019.2007.03.032 |
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| Authors: | TANG Xiang-hui |
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| Affiliation: | Department of Tourist Management, Hunan Business College, Changsha, Hunan, 410205 |
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| Abstract: | Leisure products consist of all kinds of products and services which can meet people's needs at leisure time,including material-oriented leisure products and service-oriented leisure products.They can be classified into single leisure products and integral leisure products.So to improve the general marketing performance,the marketing tactics of leisure products should be carried out at different levels: regional level,industrial level and enterprise level. |
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| Keywords: | leisure products marketing tactics |
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