我国少儿卡通图书出版现状及发展对策

在国家相关政策的扶持下,在专业少儿出版社、美术出版社以及各卡通企业的共同努力下,我国少儿卡通图书呈现百花齐放的繁荣局面,成为少儿图书中成长性最好的细分类,但其发展过程中也存在一些问题,应从前期策划、卡通制作、播出渠道及与相关衍生产品互动等方面采取对策。

The Publishing Status of China's Children Cartoon Books and the Development Countermeasures

With the support of national policy and the joint efforts of professional children publishing house,fine arts publishing house,as well as the cartoon business,China s children cartoon books show the flourishing prosperity,growing up to become the best small classification of children books.But some problems exist in the development process.We should take countermeasures in the aspects of pre-planning,the cartoon production,broadcast channels and the interaction with the related derivatives.