旅游体验与景区开发模式

旅游是一种天然的体验活动,旅游活动的目的是为游客创造一次难忘的经历。我国景区开发中产品雷同,体验单一,参与性弱的问题较为严重,导致景区对游客的吸引力减弱,持续发展的后劲不足。以游客体验为导向的景区开发模式,突破了资源的局限,用创造快乐体验的手段,有效解决了景区的可持续发展。

A Model for Tourist Experiences and Development of Scenic Spots

Traveling is a natural activity whose purpose is to create unforgettable memories and experiences for tourists. However, many scenic spots in China are facing the problem of being monotonous in services and providing very few chances for novel experiences and lacking in tourist participation, which has resulted in the reduction of tourist attraction and in unsustainable development. The new model for developing scenic spots, which is orientated towards tourists' experiences, tries to break through the limit of tourist resources and create new means of bring pleasure to tourists, so as to ensure the sustainable development of scenic spots.