| 浅析价格促销与品牌资源的关系 |
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| 引用本文： | 祁恒珺.浅析价格促销与品牌资源的关系[J].贵州民族学院学报,2005(4):118-119. |
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| 作者姓名： | 祁恒珺 |
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| 作者单位： | 兰州师范专科学校城市经济系 甘肃兰州730030 |
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| 摘 要： | 在市场日益竞争激烈的情况下,4P组合塑造品牌,品牌资源成为企业竞争的有力手段,但要长期维护品牌资源,带动企业经济发展,是理论界和企业中应该思考的问题。
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| 关 键 词： | 4P 品牌资源 问题 |
| 文章编号： | 1003-6644(2005)04-0118-02 |
| 修稿时间： | 2004年12月31 |
Analysis of the Relation between Price Sale and Brand Resource |
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| Qi Heng-jun.Analysis of the Relation between Price Sale and Brand Resource[J].Journal of Guizhou University for Nationalities,2005(4):118-119. |
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| Authors: | Qi Heng-jun |
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| Institution: | Qi Heng-jun |
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| Abstract: | Under the situation of fierce market competition, famous brand resource has become forceful means of enterprise. It is a problem for theoretical circle and enterprises to think over how to protect brand resources and how to make enterprise economy develop. |
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| Keywords: | Brand resource problem |
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