运用现代市场运作模式对内蒙古非物质文化遗产的开发和利用

内蒙古非物质文化遗产种类繁多,内容丰富。对内蒙古非物质文化遗产的利用要借助当代的文化传播媒介、传播方式。如可以对民间文学进行改编和出版;对民间音乐舞蹈进行原生态利用和创作改编;创立品牌、注册商标、做精做细民间工艺;将民风、民俗融入文化旅游,以开放的心态,走文化产业化道路。

On the Development and Utilization of the Intangible Cultural Heritage in Inner Mongolia And the Applications of Modern Market Operation Mode

Inner Mongolia intangible cultural heritage are multiple in variety and rich in content. We should utilize the intangible cultural heritage of Inner Mongolia by virtue of the modern culture media and dissemination ways,namely the adaptation and publishing of the folk literature; the original ecological utilization,creation and the adaptation of folk music and dance; the creation of the brand,registration of trademark,fine folk arts and crafts,the folkways,folk customs should be integrated into the cultural tourism,and we should take the road of cultural industry with an open mind.