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运用现代市场运作模式对内蒙古非物质文化遗产的开发和利用
引用本文:张淑利. 运用现代市场运作模式对内蒙古非物质文化遗产的开发和利用[J]. 阴山学刊, 2013, 0(6): 74-78
作者姓名:张淑利
作者单位:包头师范学院历史文化学院,内蒙古包头014030
基金项目:教育部人文社会科学研究项目“内蒙古历史文化遗产的保护与利用研究”(10VJA770014)阶段性研究成果
摘    要:内蒙古非物质文化遗产种类繁多,内容丰富。对内蒙古非物质文化遗产的利用要借助当代的文化传播媒介、传播方式。如可以对民间文学进行改编和出版;对民间音乐舞蹈进行原生态利用和创作改编;创立品牌、注册商标、做精做细民间工艺;将民风、民俗融入文化旅游,以开放的心态,走文化产业化道路。

关 键 词:内蒙古  非物质文化遗产  市场  运作模式

On the Development and Utilization of the Intangible Cultural Heritage in Inner Mongolia And the Applications of Modern Market Operation Mode
ZHANG Shu-li. On the Development and Utilization of the Intangible Cultural Heritage in Inner Mongolia And the Applications of Modern Market Operation Mode[J]. Yin Shan Academic Journal, 2013, 0(6): 74-78
Authors:ZHANG Shu-li
Affiliation:ZHANG Shu-li;Faculty of Historic Culture,Baotou Teachers College;
Abstract:Inner Mongolia intangible cultural heritage are multiple in variety and rich in content. We should utilize the intangible cultural heritage of Inner Mongolia by virtue of the modern culture media and dissemination ways,namely the adaptation and publishing of the folk literature; the original ecological utilization,creation and the adaptation of folk music and dance; the creation of the brand,registration of trademark,fine folk arts and crafts,the folkways,folk customs should be integrated into the cultural tourism,and we should take the road of cultural industry with an open mind.
Keywords:Inner Mongolia  Intangible cultural heritage  Market  Operation mode
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