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Strategic planning—A contingency approach—Part 2. The plan |
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| Authors: | B. C. Ghosh |
| Affiliation: | School of Accountancy and Business Administration, Singapore Department of Mechanical and Production Engineering, National University of Singapore, Singapore |
| Abstract: | This is the second article on the subject of the adaptive approach to business strategy formation exercise and illustrates the approach with a case study. Part 1 appeared in the August 1983 issue of the Journal. |
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