数字贸易的研究现状及趋势研判

为研究数字贸易在实践领域的具体应用场景及其研究的前沿热点,以中国知网数据库关于数字贸易的研究成果为样本,结合百度指数搜索“数字贸易”为关键词,使用CiteSpace V、SPSS 21.0、Excel 2010等软件,对数字贸易进行文献计量与可视化分析。研究认为,中国学术界对数字贸易的学术研究处于初步探索的阶段,其理论研究滞后于实践发展的需要; 当前数字贸易领域的研究热点主要集中在研究内涵的界定与扩展、数字贸易发展新态势、国外数字贸易发展规则、数字贸易与跨境电商相关问题等方面; 随着数字贸易在互联网和传统领域的应用普及,数字贸易规则建构与治理、数字贸易与跨境电商关系、国内外数字贸易对比、数字贸易关联要素等方面会成为数字贸易研究的新趋势。

Research status and trend analysis of digital trade

In order to study the specific application scenarios of digital trade in practical areas and the hotspots in its research, this paper conducts bibliometric and visualized analysis on digital trade through CiteSpace V, SPSS 21.0 and Excel 2010 etc. using "digital trade" as key words in the Baidu Index search based on the research results of CNKI database on digital trade as samples. It believes that China’s academic research on digital trade is in the early stage of exploration, and its theoretical research lags behind the needs of practical development. The current research hotspots in the field mainly focus on the definition and extension of the research connotations, the new development trends of digital trade, international digital trade development rules, and issues related to digital trade and cross-border e-commerce, etc. With the widespread application of digital trade in the Internet and traditional fields, the digital trade rule construction and governance, the relationship between digital trade and cross-border e-commerce, the comparison of domestic and foreign digital trade, and related elements of digital trade will become new trends in the digital trade research.