微信购物模式下消费者权益保护的困境与破局

微信购物已经突破其社交工具的初始功能,演变成为一种流行的购物模式.由于微信购物区别于传统的网络购物,具有其自身的一些特殊性,也使得消费者权益的保护呈现出自身的特殊性.在分析微信购物与传统网络购物区别的基础上,针对微信购物中消费者权益受侵害的原因,对如何完善微信购物模式下消费者权益的保护提出了一些可供借鉴的建议.

Consumer's Right and Interest Protection Dilemma and Breaking Point at the Shopping Mode of Wechat

The initial function of micro channel shopping has exceeded its social networking tools, and become a popular shopping pattern. However, the micro channel shopping mode itself has many problems, such as between friends trading, without a business license, no evaluation mechanism, the lack of credit guarantees, etc. Once there is a dispute, the interests of consumers will be difficult to maintain. Based on the study of micro channel shopping characteristics,analysis of the micro channel is done to protect the interests of consumers shopping in question. And the paper puts forward some practical advice on how to protect the rights and interests of consumers.