移动舆论场:高校宣传思想工作的新场域

作为意识形态领域的新兴角力场,移动舆论场在改变高校师生生活方式和价值取向的同时,也对新时期高校宣传思想工作提出了新的挑战.要占领意识形态高地,高校必须科学认识移动舆论场的内涵,积极研究和判断形势,利用好移动舆论场的情境创设、具象传播、动态调节、隐性型塑、社交渗透等方面优势,通过思维转变、话语转型和载体融合,切实增强高校宣传思想工作的有效性.

Mobile Public Opinion Field: A New Field of Propaganda and Ideological Work in Colleges and Universities

As a new arena in the ideological field, the mobile public opinion field is not only changing the way of life and the value orientation of teachers and students in colleges and universities, but also raising new issues of college and university propaganda and ideological work in this new period. To occupy the propaganda ideological heights, colleges and universities need scientific understanding of the connotation, positive study on the situation, and make full use of the advantages of mobile public opinion field, such as situation creation, figurative communication, dynamic adjustment, implicit shaping and social infiltration. Furthermore, the discourse transformation, thinking transformation and carrier fusion are needed to enhance the effectiveness of propaganda and ideological work in colleges and universities.